About us


Founded in Sanary on the Var coast of France, Photomed has endeavored to embrace its coastal roots by inviting artists from Mediterranean countries to participate in its yearly event. For the past six years, Photomed Festival has been showcasing and highlighting Mediterranean beauty. From documentary testimonials to pure artistic expression, photography is a way to register and comprehend the world from several points of view. Beyond political, social, and religious upheavals, the Mediterranean is, above all, a region full of life and movement: it is similar to Photomed Festival which every year brings together young talents and well known artists and photographers.

In 2014, a Lebanese edition of Photomed was created by Serge Akl, Philippe Heullant, and Tony el Hage. Four years later, Photomed is now a key event for photography in Beirut and the Middle East. Our 2017 festival is curated by Guillaume de Sardes and focuses on four themes: cinema (featuring Danielle Arbid, Richard Dumas, Alain Fleischer, Sergio Strizzi); the poetry of ruins (featuring Ferran Freixa, Wassim Ghozlani, Nicole Herzog-Verrey); the city of Beirut (featuring George Awde, Giulio Rimondi, Lara Tabet, Bilal Tarabey), and the 1970s (Marc Riboud, Christine Alaoui). This year’s festival is also the moment to discover the work of Nick Hannes.

Date: From January 18 till February 8, 2017

Philippe Heullant

Philippe Heullant

Co-founder and President of Photomed France, Lebanon, and Morocco

Heullant created a press group specialized in photography called Le Monde du Regard, destined for professional photographers, as well as the general public. Some of the group’s publications include: Le Monde de l'Image, Le Monde de l'Optique, Images Magazine, Photobusiness.com, influences.com. (1998). He also published l'Equipe magazine and the Fnac photography magazine. He works with the leaders of the photography industry in France and Europe as well as the representatives of major cultural institutions.

Serge Akl

Serge Akl

Co-founder and Vice President of Photomed Liban

Wanting to promote his home country, Lebanon, Serge Akl, Director of the Tourism Office of Lebanon in France since 2000, launched multiple cultural projects in the cinematographic, musical and photographic fields. Akl has also been sponsoring and organizing photography exhibitions since 2001. He produced and co-organized LIBAN! at the Cite Internationale des Arts, in Paris, and at the OFF of the Rencontres Internationales d'Arles, in 2007. Additionally, Serge Akl sponsored Paris Photo in 2009, and sponsors Photomed France (since 2013). Co-founder of Photomed Liban. He's a member of the of the editorial board of Photomed France since 2015.

Guillaume de Sardes

Guillaume de Sardes

Artistic Director of Photomed Liban

Guillaume de Sardes is a writer, photographer and videographer. He has been distinguished several times, notably by the Prix François Mauriac of the Académie française. His work is regularly exhibited in France and abroad. Lecturer at Sciences Po Paris, he is also the editor-in-chief of Prussian Blue, a contemporary art magazine. He just took the artistic direction of Photomed festival.

Tony el Hage

Tony el Hage

Co-founder and Treasurer of Photomed Liban

Having studied cinema in Paris, Tony started his career in photography in 1980 as a reporter for many cinematographic, fashion and tourism projects. Tony is also a portraitist. His work is regularly published in major magazines of the international press and in several edited photography books. Co-founder of the Toromoro photography agency. Designated curator of the Jeune Photographie Libanaise exhibit, Photomed 2013